Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience. 
You can bid on PPC keywords related to the product you want to promote. However, you’re correct – there are usually restrictions around using any brand names in the keywords/ad copy. So it becomes a battle of non-brand keywords where you’re going up against the brands themselves and it can get expensive. However, it can work if you have a sizable budget and send users to a comparison page. Ranking 10+ different products increases your chances of revenue.
I still went thru his course Super Affiliate System, and kept an open mind. If you’re looking for paid traffic strategies to use in Google, Bing, or Youtube ads, or you’d like to interact live with a very high-earning affiliate, you may want to take a look at John’s course Super Affiliate System. I wouldn’t recommend it for beginners because it doesn’t have enough info about setting up the basic website, designing it, or creating search engine optimized content, however, if you’re past that stage and you’re looking to learn from a successful affiliate, you may want to consider John’s course. To learn more about Super Affiliate System, check out my review and interview here or visit his website to check out his course here.
A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
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