I created “All About Affiliate Marketing” to supplement what students learn at Wealthy Affiliate. It helps you to see what tools you need, how the business works, to decide the difference between business models, how affiliate marketing works if you have an existing business, and various other things I’ve learned over my time in the industry. I give this course away for free at How to Entrepreneur. You can check out my free e-course here.
Email marketing: This is best in small doses. You don't want any partners sending out bulk emails to customers who aren't interested in your products or services, but with proper consideration for who's receiving the email, this could be an effective method. For instance, if you sell design tools, you might reach out to marketing agencies and ask, if they're working with a specific client on a design project, whether they might consider sending a URL from your site within the body of the email. This could help their clients leverage your tools to create higher-quality content, while giving agencies an added source of income.
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.